Emirates launches Vitroglaze

Emirates Glass LLC (EGL), one of the region's leading processors of premium architectural flat glass products and a subsidiary of Glass LLC, wholly owned by Dubai Investments (DI), announced the launch of VitroGlaze, an eco-friendly glass with a chemically treated surface that keeps away dirt and grime.

VitroGlaze is a permanent treatment that prevents the adhesion and build-up of contaminates on the glass surface. It also provides oil and water repellant properties, eliminating the need for harsh chemical solutions and reducing cleaning time by almost 90 per cent.

Ziad Yazbeck, Senior Vice-President, Sales and Marketing, Glass LLC, said: "VitroGlaze guarantees clean glass. Its self-cleaning property saves time and water consumption. Harsh chemicals that are used to clean normal glass are usually washed off into the soil and contaminate it but the use of VitroGlaze eliminates this environmental hazard.

"VitroGlaze products are perfect for villas, buildings and other establishments that use a lot of glass for outdoor facades."

With construction projects back on the climb once again across the Middle East, any new glazing product is eagerly anticipated.

“It is doubtless the surging construction industry that will continue to drive the demand for these new innovative glass products” says Derek Burston, Marketing Manager, Gulf Glass 2011 (www.glassinthegulf.com) “and obviously, the more technical the product, the more investment is required by manufacturers and processors alike. That’s why this year’s Gulf Glass event, 7-9 March, ADNEC, Abu Dhabi, is going to be a pivotal date in the glass industry calendar” he adds. “With over 100 leading exhibitors of technology and materials at the show, it will be a real focal point for the entire Middle East” said Burston.

The 4th Gulf Glass exhibition takes place on 7-9 March at ADNEC, Abu Dhabi. Full details on visiting the show are available at www.glassinthegulf.com, or by contacting Dominic Morris on dmorris@asianglass.com