Massachusetts Mom Adds Flavrz to Glass Containers

 Concerned about providing fruit drinks in plastic bottles to her kids, Karen Barth, a Harvard Business School graduate and former beverage industry consultant had a revolutionary idea. She founded Flavrz Drink Mix which offers a healthy beverage concentrate that is mixed with water at home or on-the-go. And it’s offered in reusable 16-ounce glass bottles.

Flavrz is made from fruit extracts and juices and sweetened mainly with agave nectar, a natural sweetener derived from a cactus plant. This combination results in a product with less than one third the sugar of most sodas and juices and 100 percent RDA of Vitamin C.

"I couldn´t find one drink I would give my family—so I created one,” says Barth, who began experimenting with combinations of concentrates. "I had all my kids´ friends coming over and asking ´for some more of that new drink. If the picky kid who likes to down cola and Kool-Aid went crazy over my drink, I had to market this."

To help encourage families not to use plastic bottles, which are often thrown away instead of recycled, Flavrz sells a branded 16-ounce glass bottle, which flavors an average of 30-40 servings and retails for $7.99. Based in Gloucester, Massachusetts, Flavrz sells its products through retailers in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Vermont, and Virginia, as well as online.