Amtran marketing LED bulbs in North America

Taiwan-based LCD TV maker Amtran Technology has cut into the LED lighting market in North America through partnership with Vizio, according to company chairman Alpha Wu.

Amtran has launched LED bulbs designed to replace conventional incandescent light bulbs of 40W and 60W, and will offer models to replace 75-100W incandescent bulbs after the LED lighting market takes off, Wu indicated.

Since prices for LED lighting products are about 5-10 times those for conventional equivalents, the LED lighting market will not take off until the price gap shrink to two times, which may occur in two years, Wu said.

For Amtran's lighting products, the LED chips are produced by Taiwan-based Epistar and packaged by Lustrous Technology, with bulbs assembled by Neng Tyi Precision Industries