Spreading the Love of Glass on the 18th Marketing Conference

Now it’s time for inspiration and courage! This was the message of this year’s, 18th Marketing Conference, held in Portoro? on 21 and 22 May 2013.

Steklarna Hrastnik participated at an excellent lecture and round table “They listened, they understood, they won!” about successful relationship management as a path to effective marketing. General Manager of Steklarna Hrastnik, Andrej Bo?i?, and Anka Miklavi? Lipuš?ek from Mlekarna Planika were also invited to share their thoughts.

The guests talked about how successful relationship management paves a way to successful marketing. Good interpersonal relations can improve marketing efficiency and efficacy. A key to success is therefore people. The managements of both companies have developed a creative marketing culture with employees, which leads to ideas and solutions and, consequently, to success. And that would not be possible with only classic tricks of the trade.

Andrej Bo?i? also invited Grega Likar to the stage to present the Celsyum glass, the planned new product of Steklarna Hrastnik. The round table, the lecturers and Grega with the new Celsyum received an enthusiastic applause from the conference participants.

Find more about the Slovenian Marketing Conference on this LINK

Find more photos from the Slovenian Marketing Conference on the official SMC FB site