Post Time：Nov 03,2012Classify:Industry NewsView：110
Leading Consumer Products Packaged in Glass Recognized for Innovation, Design and Shelf-Appeal
Skinnygirl Vodka Selected Overall Winner
ALEXANDRIA, Va., Oct. 31, 2012 -- The Glass Packaging Institute (GPI) today announced the winners of its 2012 Clear Choice Awards. This year, eight consumer product goods companies were recognized for their achievements in creating innovative glass packages with shelf impact. Entries were judged on innovation, package design (including container label and closure), and consumer appeal. While there are eight specific product categories, Skinnygirl Vodka, made by Beam Global Wine and Spirits Inc., was named the overall winner by a panel of independent judges. The glass container for Skinnygirl Vodka is manufactured by Vitro.
The specific category winners are:
Beer Category
Product: Bud Light Platinum
Wine Category
Product: WindRacer 2010 Russian River Valley Pinot Noir
Distilled Spirits Category (tie)
Product: Fris Vodka
Product: Woodford Reserve® Master's Collection New Cask Rye
Flavored Alcoholic Beverage Category
Product: Skinnygirl Vodka with Natural Flavors
Food Category
Product: Grandma Hoerner's All Natural Pecan Pie Filling
Non-Carbonated Beverage Category
Product: Honeydrop
Carbonated Beverage Category
Product: Boylan Premium Soda
Fragrance/Cosmetics/Other Category
Product: "A" is for Aldo
The panel of judges included a packaging design expert from Michigan State University, a reporter from a beverage industry trade publication and a manager of a Trader Joe's store.
In addition, Fris Vodka was selected as the winner of the People's Choice Competition. Voting for this selection was conducted over a one-week period on GPI's Facebook page (www.facebook.com/ChooseGlass).
"The entries for this year's Clear Choice Awards showcased a trend in the artistry and value-add that glass packaging provides to the consumer," said Lynn Bragg, President of the GPI." "Nothing communicates purity, quality and value to consumers like a well-designed glass package."
This year's winners typify why so many high-end products are packaged in glass. Numerous food, beverage and fragrance companies recognize that glass is the optimal packaging choice because it preserves the integrity of their products, while also being 100% and endlessly recyclable.
The 2012 Clear Choice Awards winners receive benefit from industry-wide recognition and brand-building promotion. The winning products are also on display at PACK EXPO, a leading industry trade show currently happening in Chicago.
Images of the winning products can be found at GPI.org.
About GPI
On behalf of the North American glass container manufacturers, the Glass Packaging Institute promotes glass as the optimal packaging choice, advances environmental and recycling policies, advocates industry standards and educates packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI associate members represent a broad range of suppliers to the industry.
Source: http://www.glassonweb.com/news/index/17552/Author:
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