Russian juice bottle goes glam

Facing the challenge, O´Grae Juice Co. has designed a truly dramatic package that it hopes will gain a juicy part of the Russian market share for its exotic, squeezed juices: Pomegranate; cornel (dogwood flower); and feijoa, a tropical fruit. O´Grae chose Soldis Communications (

Considering the rather unusual juice flavors, their purity and comparatively high pricing, Soldis aimed the packaging toward upscale, health-conscious Russian consumers who welcome innovation. The resulting multifaceted glass container, with its pomegranate color scheme and precious-stone shape, is sure to attract attention on store shelves.

The heavy 1-L glass bottle resembles a gleaming, jeweler-cut ruby, with a faceted surface that has a tactile feel. Label graphics illustrate pomegranate seeds emerging from the fruit to convey the juices´ healthy benefits. The word “pomegranate” is phonetically close to the Russian words “cut,” “verge,” and “facet,” which recall the popular Russian expression, “all facets of life.” The deep red, black and golden label is a tribute to the juice´s deluxe status. Deep red is also used as a color-coding element.