Post Time:Aug 28,2008Classify:Company NewsView:1586
(Drinks Media Wire). Glencairn Crystal, the company behind the Glencairn Glass, Scotland’s official whisky glass – are re-launching the Glencairn Glass with a new livery and a brand new version of the glass made from the finest crystal.
Celebrating its five millionth glass and following an extensive period of consultation and research the already successful glass has been re-branded to better reflect its unique positioning while at the same time moving to a crystal glass to give a finer and more premium presentation.
The Glencairn Glass is an innovative first. Developed specifically to enhance the taste and enjoyment of Scotland’s national drink and working with the whisky world Glencairn Crystal has now established the Glencairn Glass as THE glass for whisky.
The commercial success of the glass over the last few years, with orders and endorsements from all the major industry players, has helped Glencairn Crystal pick up a raft of awards including the Queens Award for Enterprise: Innovation, the National Business Award for Innovation and the Marketing Excellence Award for Best Marketing Strategy.
Representing a major investment from Glencairn Crystal the new glass will be backed by a worldwide communication campaign to support this new initiative and a global distribution agreement with Stolzle – one of the world’s leading manufacturers and distributors of fine crystal glass.
Paul Davidson – Managing Director of Glencairn Crystal Studio said:
“Although the glass has been highly successful we did not want to sit back on our laurels and through an extensive period of consultation we have improved the glass and the branding to allow it to sit alongside the most premium of malt whiskies. Working with a new manufacturing partner we have invested heavily with a view to establishing a global reputation for the glass as the choice for whisky drinkers everywhere.”
John Hansell the Publisher & Editor of Malt Advocate Magazine said the Glencairn glass has the…
”Perfect balance of elegance and masculinity.”
He went on to say:
“I don't want a dainty drinking glass, but I also don't want a glass that's so thick and bulky that it keeps me too isolated from my whisky. The Glencairn Crystal Glass achieves the proper balance.”
For further information, please contact:
Lesley Brown on (+44) 0141 585 7486 or
The Glencairn Glass is an award winning innovation from Glencairn Crystal Studio an East Kilbride based company. Glencairn are the leading supplier of bespoke crystal as well as a major supplier of glassware both in the UK and abroad.
For more information on both the glass and the company please log onto
Source: Drinks Media WireAuthor: admin
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