Triple Seal Group Becomes Saand

Triple Seal Group of companies, including Triple Seal Ltd., Independent Mirror Industries Inc., Southwest Glass, Eastern Float Glass and the newly acquired Triple Seal Rexdale, announced a complete rebranding to include the launch of a new name, logo, tagline and website, according to an Aug. 6 Triple Seal press release. Triple Seal Group of companies will begin operating under the new trade name, Saand, effective immediately. Saand officials say they hope the rebrand will unite the group's business units and eradicate the confusion associated with its current naming conventions, according to the release. “The rebranding represents our evolution over the past 40 years and signifies our future direction," said Hilton Berger, vice president of Saand, in the release. "We offer our customers a variety of different glass and fabricated glass products and we needed a brand to reflect that. The stylized icon was designed from the microscopic glass crystal structure and represents an element that is at the core of everything we produce. The circular shape also represents the unification of our business units as one.”The new Saand website is under construction until the fall.