Solutia expands its LLumar decorative window film program

Solutia Inc., St. Louis, expandedits LLumar decorative window film program, according to a Feb. 12 release. The Performance Films division of the company will launch nine new decorative film products during 2011, complementing the current program and providing unique design solutions at a fraction of the cost of designed or etched glass.Dealers will see many of the new products for the first time at the company’s Elite Vista Dealer Conference, Feb 11-13, in San Diego.

The line extension includes window films in four categories: Frosts, Patterns, Textures and Specialties. These designs are closely aligned with decorative glazing trends, and the inherent flexibility of window films will appeal to architects and designers wanting to enhance their creative choices. Frosted and translucent finishes ensure privacy without sacrificing natural light, and colors and patterns shield private spaces while making a design statement.

“LLumar decorative window film is a highly versatile solution for commercial properties and leased spaces where tenant turnover can require frequent updates,” said Wing Kwang, Solutia Performance Films global business director, LLumar Films, in the release. “It’s a semipermanent product that’s extremely durable and virtually maintenance free, yet can be quickly removed, making it a cost-effective alternative to installing designed or etched glass.”

To demonstrate the endless design possibilities, Solutia has created a new online decorative film viewer. This interactive tool was designed to engage architects and designers in an eco-friendly manner and features an exclusive preview of the new products. Users can simply select a film of their choice and view it close-up or in an application. If a standard window film doesn’t meet the designer’s needs, nearly any LLumar film can be electronically cut to create a custom solution.

LLumar decorative window film is professionally installed by a global network of authorized dealers. Installation is fast, with minimal disruption to tenants, while quality adhesives and scratch-resistant coatings ensure a long-lasting finish that is backed by a manufacturer’s warranty.

“Decorative window films can be purchased and installed year-round for new or retrofit construction projects,” Kwang said in the release. “They’re also a great way for our dealers to offset winter slowdown periods and bring more balance to their business.”