Guardian launches updated Web site

Guardian Industries, Auburn Hills, Mich., has refreshed and relaunched its corporate Web site, www.guardian.com, to enhance the user experience and better deliver information on products and solutions, according to a release.

The vision behind the redesign is to highlight Guardian’s core competencies in high-performance, industry-leading products and solutions in three words: See, Drive, Build. The new site’s design and navigation is based on feedback received from internal and external customers, extensive research and benchmarking.

“This year-long project allowed us to increase our focus on our audiences and produce a Web site that enables them to find what they are looking for quickly and efficiently,” said Earnest Thompson, director of corporate marketing and brand management, Guardian. “We have lots of content on the site and continue to bring new products to market. The new site lets us easily update information and ensures that each visitor has a user-friendly experience in getting the information they’re looking for.”

The site features numerous "mega menus" that allow visitors to go directly to their intended page. Company and product information, global locations, news, jobs, and video and photo galleries can all be found in a single click. Within the next few weeks, the company will add a blog to its new site to enable a timely and interactive exchange, according to the release.