GTS transforms Gerber Collision Web marketing

GTS, Portland, Ore.,partnered with Gerber Collision & Glass, a wholly owned subsidiary of The Boyd Group Inc., to redesign Gerber'sWeb site. The new site will bring more visitors, convert visitors into customers, and help the company adapt its internet marketing strategy by accurately measuring what works and what does not, according to a GTS release Aug. 7.“It is one thing to put up a Web site, and then another totally different thing to make it work for you with metrics, search engine optimization, and real-time indicators that tell you if your message is converting visitors into customers,” said Eddie Cheskis, CEO Gerber Collision & Glass, in the release.Gerber now links its sitewith its offline media. For example, radio ads send customers to the Web site to get more information and bring in sales leads.

“We look at a customer’s Web presence from every angle, including layout, the graphics, the language, the design and how easily prospects can get to the information and make the buy decision," said Mike Jones, president, GTS, in the release. "We make sure the company is prominently displayed in the search engines, and that they take prospects directly to the information they are looking for.”