Belorechensky brewery launch in May

In May 2014, LLC "Belorechensky brewery" plans to release the first batch of its products. Start-up businesses has been planned for the III quarter of 2013, but had little time to renew.

Agreement on the construction of the plant was signed at an investment forum "Sochi-2011". Laying the foundation stone of the plant took place August 21, 2012. Then launch date planned for the second half of 2013. Timing had to be extended due to delays in the issuance of credit, which were necessary main investor, the General Director of LLC "Belorechensky brewery" Ruslan Tseyu. Amount of investment in the construction of the plant was Belorechenskoye 170 million rubles, as planned. Under a production busy stretch of nearly five thousand square meters, land, rent for 49 years, is 1 ha.

Brewery is an enterprise of average power. As a result of its launch will create 70 jobs. Expected contributions to the budget amount to 115 million rubles a year.

In the year, the plant will cook for about 600 thousand decalitres of beer. Envisages the production of three types - "Belorechenskoe bright", "Belorechenskoe classic", "Belorechenskoe dark." Beer production will be carried out by the Czech technology, the Czech equipment and raw materials. "In mid-April already begin cooking the wort. The entire brewing process takes more than a month, or rather 45 days cal technology. To start production in May, you must be warned beforehand about the beginning of the process, "- says Ruslan Tsey.

Beer bottling Belorechenskoye envisaged in kegs, glass bottles and PET bottles. Sprinkler bottles already developed Glassworks JSC "Kavminsteklo."

Sell ??products new brewery plans in the Krasnodar Territory and other regions of Russia. Now think through advertising strategy. "Sales System is not yet fully debugged - says CEO of the plant. Now for us in the first place production of decent quality. I think if the beer is really high quality, the manufacturer of the Kuban fans will have enough. "

Ruslan Tsey says to entry may need 2-3 years. Perhaps the first time will have to work even at a loss.