"Actis" expanded the range of products in an environment of falling demand.

Novocherkassk plant "Actis" expanded the range of products at the expense of putting into production of new types of wine and beer bottles. Expanding the range will fight with possible fluctuations of the market.Today, among the many manufacturers of glass opposite trend can be traced, they reduce the range, trying to focus on the types of products that provide long-term orders, and production of less popular products stop trying to minimize costs. According to General Director of JSC "Firm" Actis "Vladimir Baziyan, decline in demand for a particular kind of packaging does not mean that it becomes quite unclaimed.

"We are convinced that on this background just to grow the demand for" risky "typical glassware. As the scale of the plant "Actis" allow to increase range without reducing the volume of production of the basic nomenclature, we willingly go to this step in order to meet future demand. In addition, only a maximum diversification of product range ensures stability in volatile markets. That's why this fall we have put on the production of new types of 6 bottles - four of wine, one for sparkling wines and one beer "- says Mr. Baziyan.