Beneq appoints new Vice President of Sales, Marketing and Business Development

Mr Jukka Nieminen has been appointed Vice President of Sales, Marketing and Business Development for Beneq. Mr Nieminen will hold executive responsibility for sales in both business units of Beneq, i.e., Thin Film Equipment and Lumineq Displays.

Jukka Nieminen (M.Sc. Tech.) has an extensive background in planning, implementing and hands-on leading international technology-driven businesses. Previous positions, including Kaukomarkkinat Oy (MD), Rehau Oy (MD), NAPS Systems Oy (President and CEO), Marioff Corporation Oy (VP) and Nextrom Oy (GM) provide Mr Nieminen with a unique track record and experience base from global business operations.

Focus on customers

“Jukka will be focusing on global development of our sales and service at the customer interfaces of both business units, i.e., Thin Film Equipment and Lumineq Displays. This position, which requires a combination of in-depth knowledge of technology-intensive project sales and a true understanding of long-term customer commitment, and much more, is a perfect match with the very unique set of skills Jukka provably has acquired. Our primary goal with this new position, and with Jukka as the keeper of it, is to improve sales and the quality of our customer service. As a team, we are delighted to welcome him to Beneq," says Sampo Ahonen, CEO of Beneq.

Identify customer needs before they arise

“Beneq is a pioneer and world-leader in specific coating technologies and embedded devices. Providing added value through global networks and technology-intensive business is at the core of the company. I am truly impressed by the in-house know-how and commitment to serve a global market with thin film coating equipment, specialty job coating services and displays for extreme conditions. My experience, alongside working with the teams in Beneq, will allow me to identify the best means to improve our customers’ experiences and provide them with the best value and loyalty,” says Jukka Nieminen.

The position of Vice President of Sales, Marketing and Business Development at Beneq is new. Jukka Nieminen will be present at the Lumineq Displays stand at Embedded World in Nuremberg, Germany, where Beneq will be exhibiting during 24-26 February, 2015. Please meet us in Hall 1, stand 1-148.