DFI Restructures as Global Growth Accelerates

DFI is proud to announce a restructured organization designed to provide deeper levels of support to customers as well as prospects deciding which low-maintenance coating to offer.  

The main shift creates dedicated teams for both Account Management and Business Development allowing a more strategic focus on the specific needs of each. The restructure comes as DFI’s global growth accelerates in the architectural glass and automotive industries. This new structure will ensure DFI maintains the leadership position within these industries and beyond.

Backed by industry-leading Marketing and Operations groups, this new DFI organization with over 85 years of combined experience in marketing low-maintenance coatings will help DFI customers drive sales and will also drive sales to those customers.

This restructured DFI will continue to be led by Adam Zax as CEO. Russ Slaybaugh has been elevated to COO and will have day-to-day responsibility for executing this customer-focused strategy throughout the organization. Guillermo Seta, as Senior Vice President of Global Business Development, will focus his talents on further showcasing how DFI’s industrial flexibility and other benefits can create added-value and growth for prospective customers and strategic partners. As Vice President of Global Operations and Customer Satisfaction, Todd Gentry’s Operations role will expand to all DFI operations worldwide and he will play a key role in ensuring DFI delivers support to the company’s existing customers that is deeper than any other supplier from whom they purchase.

For more information about DFI, please visit