Verallia Selective Line unveils its Style Book 2018

The Style Book, produced by the design agency Carlin in collaboration with Selective Line’s marketing team, reveals the design trends identified for 2018 from which new bottle shapes and decorations are imagined.

The Style Book, produced by the design agency Carlin in collaboration with Selective Line’s marketing team, reveals the design trends identified for 2018 from which new bottle shapes and decorations are imagined.

The book is presented to customers and design agencies to inspire their future developments.

This year, three trends have been decrypted, which have inspired the new bottle shapes and decorations produced by Verallia’s décor companies, Saga Décor (France) and Verallia Polska (Poland).

The decoration produced on the Atlanta bottle for Rosé Art is a perfect illustration, where the multiple details of feathers, roses and vegetation all intertwined are black screenprinted, with finesse and delicacy.

The decoration produced on the OSAKA Black Sunshine bottle is an interpretation of intense discovery that is intriguing and troubling with its exploration of chiaroscuro, using black lacquering fading towards the top combined with multiple texture effects and visuals: marble, gold lines on intense black, granite stone…

To conclude on a high, Carpe Diem reveals a new authentic but cool craft and proudly claims the need to refocus on the present moment and let go.

The decoration produced on the Tokyo Limoncello bottle expresses this sublimed and colourful naturalness aided by Saga Décor’s ink-jet printing.

An independent group, Verallia is one of the world’s top three manufacturers of glass
packaging for food and beverages, and offers innovative, customized and
environmentally-friendly solutions. Verallia produced around 16 billion glass bottles and jars in 2016. Verallia’s business model is based on combining the strength of its global network (manufacturing operations in 13 countries, sales locations in 46 countries with 5 technical centres and 13 product development centres) and local customer relationships in all regions. In 2016, Verallia achieved net sales of EUR 2.4 billion.

Selective Line is Verallia’s premium international brand for glass bottles. Since it was founded in 2008, Selective Line has harnessed Verallia’s unique manufacturing expertise to cultivate differentiation, innovation and customization in supporting its customers with their glass creations.
Since 1947, CARLIN has anticipated consumer trends worldwide and converted them into creative leads. Among the brands who have placed their trust in the company: L’Oréal, Oenobiol and Clarins for the beauty industry; Samsung, LG and Mitsubishi for High Tech. And not forgetting Selective Line by Verallia, since 2016.