VELUX enters $31.4 billion smart home market

"Adding smart-home features and integration opportunities to our core products ensures we’re now part of this growing consumer need, which hopefully bolsters our products’ long-term attractiveness. We’re adding a health and wellbeing dimension to the smart-home universe and pushing innovation in this area to the next level", added Bang

Smart homes are the future

Worldwide, the smart-home market is currently valued at around $31.4 billion and predicted to grow to around $53.45 billion by 2022 (Statista 2018). By plugging roof windows into the ‘smart’ world and creating a solution that is compatible with various smart-home platforms, as well as connecting with other smart products and apps, VELUX has created a solution which will strengthen its consumer relevance in the years to come.

VELUX hopes to significantly increase sales of its motorised windows following the release of this new system as tech-savvy consumers flock to own the latest technology for their home.

Healthier indoor climate drives consumers 

The rising number of unhealthy homes is another strong driver behind The VELUX Group’s strategic move into the smart home marketplace.

With one out of six Europeans living in unhealthy buildings, characterised by damp, lack of daylight, inadequate heating during the winter or overheating during the summer (Healthy Homes Barometer 2017), there is a huge potential for renovating the existing building stock – VELUX ACTIVE offers a solution to these issues.

Modern-day living has turned us into an indoor generation, spending (according to World Health Organisation) up to 90 percent our time indoors, making the air we breathe just as important as the food we eat or the water we drink. 

However, few people are aware that indoor air can be up to five times more polluted than outside, according to the US Environmental Protection Agency. In a recent worldwide YouGov survey, 8 out of 10 Americans and Europeans stated they were unaware that indoor air can be more polluted than outdoor air.

Another survey also highlighted a perception gap between the recommended ventilation requirements for a modern-day home and consumers’ understanding of adequate home ventilation. 82 percent of Europeans believe that they ventilate their homes a lot but, in reality, only 40 percent ventilate for the recommended two to four times a day. VELUX ACTIVE offers a solution to insufficiently ventilated homes with its automatic regulation of indoor climate and airing intervals.

By offering an intuitive solution to improving the indoor comfort of millions of people’s homes, VELUX is future proofing the business for years to come with a truly innovative product, making homes healthier.