3M Highlights Window Film at Media Day

Glass is an unlimited canvas for design. That’s the thinking at 3M, which held its Discovering Transformation Media Day Tuesday. The event highlighted the company’s new graphic installation at its corporate headquarters in Maplewood, Minn., and its architectural film products.

“You can do almost anything you want on glass,” said Peter Elliott, the Connect global lead during his keynote speech.

Elliott emphasized that film can be installed quickly, helping save time and money. Applying film to an existing surface allows the reuse of the item, preventing waste.

During a panel discussion, digital marketing manager Aaron Mills said the company helps customers find qualified installers.

“We want to help the end-user have the best experience possible,” he said.

The desire for customization is driving many trends in graphic films and the glass and glazing industry. 3M’s Brand You gives companies educational information about branding and directs them to local graphics professionals.

3M has a mobile training unit that tours the country to bring training to the people who can’t come to the corporate headquarters.