Eastman Launches Premium LLumar® IRX™ Series Infrared-Rejecting Ceramic Tinted-Rejecting Ceramic Tint

The IRX Series features advanced technology that targets infrared rays and elevates heat-blocking performance to a new level for the LLumar brand.

Infrared rays are a significant source of unwanted heat inside a vehicle, and the concentrated infrared-blocking nanoceramic technology offered in the LLumar IRX Series provides exceptional heat rejection compared to dyed, metallized and lower-performing ceramic films with the same shade of darkness (or VLT).

"The IRX Series is designed to uplift heat control performance for consumers and create strategic growth opportunities for our dealer network,” says Darrell Reed, commercial director for Eastman. “We’re proud to meet the market’s increasingly high expectations for quality and performance with this premium offering.”

Like all premium automotive tints from LLumar, the IRX Series is available in a sleek charcoal shade for the perfect factory match and offered in a wide range of VLTs to satisfy style preferences from subtle to dramatic. Other key features of LLumar IRX include: exceptional heat-forming properties for easy installation, an advanced scratch-resistant coating and adhesive system for lasting durability and a manufacturer’s lifetime limited warranty.

LLumar dealers will appreciate that they’re able to boost profits 30% or more with every installation shifted from an existing LLumar product to the IRX Series. This opportunity will be supported with exclusive dealer promotions, refreshed point-of-sale materials to communicate product advantages and training to assist in implementation of new sales strategies.