FEVE launches Close the Glass Loop programme

The European glass packaging industry sets in motion “Close the Glass Loop” – a major stewardship programme to boost glass ‘collection for recycling’ rates to 90 percent by 2030 in the EU. The move comes as a proactive response to new EU rules to increase net recycling targets for glass packaging to 75 percent by 2030.

Today, over 76 percent of glass packaging placed on the European market is collected for “bottle to bottle” recycling, already putting the circularity of glass in a league of its own.

Industry CEOs have unanimously agreed to set up the “Close the Glass Loop” programme with the common ambition to achieve an EU-wide 90 percent collection for recycling target for glass packaging by 2030. The programme will be shaped in the coming months with value chain partners, with initial discussions on collaboration already underway. The official platform launch is planned in June 2020.

“Our goal is to keep increasing the sustainability credentials of the glass packaging solutions we provide to our customers and consumers,” said FEVE President Michel Giannuzzi. “We are proud to lead ‘Close the Glass Loop’, an industry-wide initiative that will have real benefits for the market and our planet alike: it is our call for action to deliver an ambitious Circular Economy Action Plan for glass.”

This initiative will bring together the different stakeholders of the glass collection and recycling loop under a common European platform with a twofold objective of closing the collection gap and improving the quality of recycled glass (cullet), so that resources remain productive in a bottle-to-bottle manufacturing loop. More availability of good quality cullet means a more resource-efficient production process, providing a premium level, safe and truly recycled packaging material.

It all starts with collection. The “Close the Glass Loop” programme will boost collection and involve the many committed European and national partners, from municipalities, to glass processors and industry customers, including the Extended Producer Responsibility schemes operating across EU Member States.

“To be successful, we need to work locally in every EU Member State, while sharing best practices and raising ambitions via a European platform,” Michel Giannuzzi stressed. “We don’t believe in a single European model for glass collection, but we do believe in a single ambition.”

“We are very proud to have been able to set the foundations for such an ambitious programme, which has a very strong support inside the membership and perfectly matches the objectives of both the UN Sustainable Development Goals (SDGs) and the European Green Deal of the new European Commission,” said Adeline Farrelly, Secretary General of FEVE.

The production of glass packaging for food, beverages as well as in the pharmaceutical, perfumery and cosmetics sector with an endlessly recyclable, reusable and permanent material translates to less consumption of natural resources, less waste and less use of energy in line with the Sustainable Consumption and Production Goal (SDG 12). At the same time, glass recycling directly allows the industry to dramatically reduce energy consumption and CO2 emissions, in line with the Climate Action Goal (SDG 13).

To learn more about the programme visit feve.org/about-glass/introducing-close-the-glass-loop/. Interested parties should contact Adeline Farrelly – FEVE Secretary General – for more information on how to join the “Close the Glass Loop” programme.

Adeline Farrelly

Secretary General

FEVE – The European Container Glass Federation

Email: a.farrelly@feve.org

Avenue Louise 89, Bte 4 – B-1050 Bruxelles

www.feve.org Twitter: @FeveEU

About FEVE

FEVE is the Federation of European manufacturers of glass containers and machine-made glass tableware. Its members produce over 20 million tons of glass per year. The association has some 60 corporate members belonging to approximately 20 independent corporate groups. Manufacturing plants are located across 23 European States and include global blue chip and major companies working for the world’s biggest consumer brands. See more on www.feve.org.