The first Schiatti digital event

Trade fairs every year generate business for 60 billion EUR and raise 50 percent of exports for the companies that take part.

Thousands of shows have been postponed or cancelled since the beginning of the COVID-19 restrictions. The impact on the export turnover of the affected companies is incalculable. This is one of the reasons that led many companies to transform traditional fairs and events into digital meetings.

The concept also applies to Schiatti: on October 7, 2020, the first digital event of the company took place.

It is clear that a digital approach cannot be compared to a physical meeting and a virtual event cannot replace the physical one, but in a scenario of reduced mobility such as the current pandemic, Schiatti wouldn’t give up on opportunities to keep in touch with its customers in order to maintain with them a constant flow of technical, relational and commercial information.

What the company did in the past months was to develop remote maintenance and service areas and increase the necessary tools like virtual chats, calls on dedicated platforms to be always connected and continue talking with the public about what’s new; the digital medium provided Schiatti with tools to facilitate circulation and understanding of contents thanks to video support.

The webinar was about the latest technological novelty made in Schiatti: automation of the double edging machine for flat edge model BFP35; the purpose was to show customers and prospects the technological innovation of the fully automatic machine, showing its operation and benefits.

Cinzia and Alessandro Schiatti represented the company during the event, introduced the public to the new product supported by the video contribution of the double edging machine at work and the graphic slides.

The moment devoted to “questions & answers” was characterizes by a large number of questions, all relevant and specific as proof of the high level of participation and interest by the guests.