GCA study finds health-conscious consumers prefer glass packaging

A study conducted by GCA found that the majority of consumers preferred glass packaging for health reasons.

GCA's Glass Packaging Usage Study found that 77% of bottled and mineral water consumers prefer glass because it is considered healthy.

Further results found that users largely prefer glass packaging because it does not leak any odour or taste to the contents, it is reliable, and it extends the product’s shelf life.

Dr Abdullah Gayret, General Manager of GCA, said: "As GCA, we consider our customers as our business partners by focusing on innovative customer relationship approaches and management. We strive to analyse their needs as if they were our own business and solve them.

“By centring customer experience, we listen to our customers' voices through modern methods, rather than traditional measurement techniques, and incorporate their feedback into our business model. Based on the results of our latest research with this vision, glass is perceived by consumers as the best material that protects people and the planet.”

He continued: “The shelf-stable qualities of glass allow people to preserve their favourite products for longer, reducing food waste as well.”

Dr Gayret said GCA prioritised product safety and hygiene, and that the manufacturer would continue to invest in a fully automated system for its facilities.

He said: "We carry out all processes from the formation of glass gobs to the storage process without any manual intervention, through automation. With the special monitoring systems and sensors we utilise at every process point, we have the capabilities for data and statistical analysis to maximise both the efficiency of the production process and the quality.

“Since the establishment of our factory, we have been using the most advanced ERP system. Our IT and warehouse teams make improvements to the software every year. This enables us to accelerate the processes and ensure integration by closely following the digital age."